Copywriting

C is for Copywriting

Copywriting is the art of finding the right words to address a specific set of customers

So what have I done in the world of Copywriting?

I have helped brands get in touch with their audiences by creating custom communication strategies

I am also a published novelist, and I have ghostwritten for others, which is the same art practised in somebody else's voice

I write in English and in European Portuguese, and I try to keep agency-speak out of both

I even built my own writing app for long-form fiction, where the AI is not allowed to write a single word. All it does is check continuity