Part of my job has been helping brands justify and proliferate their decisions
From brand values that were decided without the help of all of their teams
To the harder question of why an organisation keeps producing the same outcome, no matter who tries to change it
That question is what we work on at Matilha Collective, the innovation and strategy consultancy I co-founded in Porto
We answer it with systems thinking: causal loop diagrams, archetypes and leverage points, the small interventions with a disproportionate effect
For a textile agency working between luxury brands and factories we identified seven leverage points. The highest one turned out to be briefing clarity, not capacity
